From creating personalized content to enhancing productivity, generative AI has the potential to help companies transform marketing operations Generative AI has made its way into nearly every industry, promising to change the way organizations do business. However, while generative AI can be a catalyst for creativity and innovation, it does not replace human oversight and input.    As leaders invest in implementing generative AI to enhance their marketing operations, it’s critical that they invest in the right foundations to help ensure success. One such foundation is an AI-ready data strategy.    Successful generative AI projects rely on large amounts of data to work … Continue reading Is Your Customer Data AI-Ready?