This is a significant survey with online banking leading over branches for the first time in consumer preference. (ht netbanker) ABA SURVEY: CONSUMERS PREFER ONLINE BANKING Survey shows shift in consumer preference away from visiting bank branches WASHINGTON – A new survey by the American Bankers Association shows that for the first time, more bank customers (25 percent) prefer to do their banking online compared to any other method. …. “This marks a watershed change,” said Nessa Feddis, ABA senior counsel and retail banking expert. “It tells us that for the first time, more consumers prefer the speed and convenience … Continue reading Survey shows shift in consumer preference away from visiting bank branches