A market test alternative for credit cards


This is a variation on the theme I cover periodically called Vendor Relationship Management (VRM). The variation here is that the Vendor must place the consumers product up for bif from competition when they are considering changing the terms, such as interest rates.  The consumer would then have the choice of accepting the change, or accepting one of bidders. (HT Payments News) A Market Test for Credit Cards We have an alternative solution, employing a market test of a proposed change. At the time when the lender proposes a unilateral change, it would be required to put the existing account … Continue reading A market test alternative for credit cards

On VRM, Facebook, and being misunderstood for long periods of time


I simply love this post at RWW.  The post is about how FaceBook could turn on the power of their userbase to the benefit of consumer power.  I have long been a fan of VRM and at the same time at something of a loss to see how it could be initiated.  Then I read this post, and new lights went on. The post is about FaceBook, but it is less about them, than it is about business models for dot.com companies with large userbases who insist on following tradigital advertising models. The whole ‘We have lots of eyeballs so … Continue reading On VRM, Facebook, and being misunderstood for long periods of time