Wachovia | what are they getting right?
James highlights a key perspective on the new Wachovia product that is getting lots of accolades. Javelin Strategy and Research » Rewards and the Economy: Timing is Everything Wachovia’s way2save(sm) program is receiving peak promotion at the right time, given all the economic uncertainty. Ron notes Wachovia’s high customer satisfaction ratings. 1) What’s Wachovia doing right? As banks’ index dropped 3.5%, Wachovia’s score increased by about the same percentage. In the ACSI study, banks as a group scored 78. Excluding the five largest banks — of which Wachovia is one — the score was 80. Wachovia’s performance flies in the … Continue reading Wachovia | what are they getting right?
