Media Metrix Canada releases Data on Canadians Use of Business/Finance Sites

Media Metrix Canada releases Data on Canadians Use of Business/Finance Sites
Nearly half of all Canadians visited a Business/Finance site in February

Canadians continue to rank among the highest users of online financial services
Toronto, Canada – April 2, 2001-Media Metrix Canada released today highlights from its February 2001 Total Canada at Home Web Use Report. This valuable industry report shows that 43.1% of all Canadians on the web visit a Business/Finance site � an increase in usage of more than 36% over the last 6 months. Canada remains among the leaders in usage of online financial services.

Unique Visitors Total Canada at Home
Sept 00 Oct 00 Nov 00 Dec 00 Jan 01 Feb 01
Business/ Finance Sites 4.1 M 3.3 M 5.2 M 5.2 M 5.6 M 5.6 M
Source: Media Metrix Canada

Business/Finance Category Digital Media Reach % at Home
Country/Region % of Digital Media Universe reached by Business/Finance Sites
US 44.6%
Canada 43.1%
Australia 38.7%
Europe 35.5%
Brazil 34.6%
Japan 28.0%
Source: Media Metrix at Home, February 2001

Lisa Eaton, VP General Manager at Media Metrix says, “Canadians have embraced the idea of using the web as a resource and a vehicle for conducting their financial affairs. This offers a great opportunity for the banking and financial sites in Canada.”

Business/Finance Category

5.6 million Canadians visited a Business/Finance site at home in February including 1.3 million French Canadians. Each visitor to a Business/Finance site spent an average of 39 minutes in the month on a site or about 8 minutes on each of 5 different usage days. Demographically, Business/Finance site visitors were more likely to be Adults over the age of 35. Business/Finance site visitors were also more likely to have an annual household income greater than $100,000.

Vipul Patel, Director and Senior Analyst, Jupiter Media Metrix, states, “The prominence of traditional banks in these ratings signals the sophistication of the Canadian online financial services space. Consumers have progressed past the stage of only seeking information, to using the web for managing their pre-existing financial relationships.”

Top 5 Business Finance Sites

Total Canada at Home Unique Visitors (000) Digital Media Reach %
Business/Finance Sites 5,631 43.1
ROYALBANK.COM 1,010 7.7
DESJARDINS.COM 721 5.5
CIBC.COM 718 5.5
TDBANK.CA 680 5.2
BMO.COM 660 5.1

French Canada at Home Unique Visitors (000) Digital Media Reach %
Business/Finance Sites 1,340 42.7
DESJARDINS.COM 686 21.9
BNC.CA 216 6.9
ROYALBANK.COM 134 4.3
BMO.COM 132 4.2
WEBFIN.COM 124 4.0

Source: Media Metrix Canada, February 2001
Key Measures Canadians on the Web

On average 13,072,000 Canadians visited Web sites or used digital media applications such as instant messaging services in the month of February remaining at a stable level vs. the month of January. On an average day, 5,677,000 Canadian unique visitors were posted. In total, Canadians spent 10.6 billion minutes surfing the Web at home in the month of February. While total number of visitors remained stable, usage intensity per visitor on the Web decreased slightly in all measures including time spent, pages visited and usage days from the previous month.

Top Web Properties

Total Canada at Home
Rank Site Unique Visitors (000) Digital Media Reach %
Total Digital Media 13,072 100.0
1 MICROSOFT SITES 9,994 76.5
2 AOL NETWORK 8,421 64.4
3 YAHOO SITES 7,592 58.1
4 SYMPATICO-LYCOS INC. 7,329 56.1
5 EXCITE SITES 4,991 38.2
6 NAPSTER DIGITAL 4,217 32.3
7 ABOUT THE HUMAN INTERNET 3,415 26.1
8 CNET NETWORK 2,657 20.3
9 WALT DISNEY INTERNET GROUP 2,574 19.7
10 GO2NET SITES 2,400 18.4

French-Speaking Canada at Home
Rank Site Unique Visitors (000) Digital Media Reach %
Total Digital Media 3,137 100.0
1 MICROSOFT SITES 2,431 77.5
2 SYMPATICO-LYCOS INC. 2,221 70.8
3 AOL NETWORK 2,017 64.3
4 YAHOO SITES 1,652 52.7
5 INFINIT NETWORK 1,585 50.5
6 NAPSTER DIGITAL 1,071 34.1
7 EXCITE SITES 938 29.9
8 CANOE NETWORK 801 25.5
9 PROXAD SITES 789 25.2
10 GOUV.QC.CA 732 23.3

Source: Media Metrix Canada February 2001
Top Domains and Digital Media

Total Canada at Home
Rank Site Unique Visitors (000) Digital Media Reach %
Total Digital Media 13,072 100.0
1 MSN.COM 8,212 62.8
2 YAHOO.COM 6,992 53.5
3 ICQ Applications 5,265 40.3
4 MICROSOFT.COM 4,647 35.5
5 MSN MESSENGER SERVICE 4,317 33.0
6 MSN.CA 4,185 32.0
7 LYCOS.COM 4,078 31.2
8 SYMPATICO.CA 3,982 30.5
9 NAPSTER Application 3,960 30.3
10 NETSCAPE.COM 2,821 21.6

French-Speaking Canada at Home
Rank Site Unique Visitors (000) Digital Media Reach %
Total Digital Media 3,137 100.0
1 MSN.COM 1,979 63.1
2 YAHOO.COM 1,470 46.9
3 ICQ Applications 1,400 44.6
4 SYMPATICO.CA 1,385 44.1
5 MICROSOFT.COM 1,255 40.0
6 INFINIT.COM 1,222 38.9
7 MSN.CA 1,200 38.3
8 MSN MESSENGER SERVICE 1,151 36.7
9 TOILE.COM 1,003 32.0
10 NAPSTER Application 1,001 31.9

Source: Media Metrix Canada February 2001

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