Value of online bill payment customers US

 Following on the comScore survey yesterday, here is another from Digital Insight with details on bill payment customers and their value as customers.

 Balances maintained are 2 – 3 times more than non-online bill payment customers.

 Details below:

CALABASAS, Calif., April 11 /PRNewswire-FirstCall/ -- Digital Insight
Corp. (Nasdaq: DGIN) (http://www.digitalinsight.com), the leading online banking
provider, announced today the results of an in-depth research study that
demonstrates online bill payment users provide significantly greater return
than offline customers and represent the most attractive customer
demographic for financial institutions. Digital Insight reported the
findings to its clients during a special session at the company's on-going
national conference, "Serving the On-Demand World: Insights to Compete and
Win," in Orlando, Fla.
    "Online bill payers have deeper, more valuable relationships with their
financial institution than offline customers -- an important strategic
insight that can positively impact the business results of financial
institutions," said Digital Insight Director of Engineering Paul Witman,
who led data collection and analysis for the study. "Digital Insight
clients derive significant economic benefit from concentrated efforts to
serve, retain and cross-sell products to online bill payment users. These
users are far more valuable customers than their offline counterparts."
    Today, Digital Insight reported the following client study results,
which were measured across financial institutions that, in aggregate, serve
more than a half million account-holders:
    *  Online bill payment users maintained aggregate balances 257% greater,
       on average, than offline customers.
    *  Online bill payment users maintained deposit balances 205% greater, on
       average, than offline customers.
    *  Online bill payment users maintained loan balances 284% greater, on
       average, than offline customers.
    *  Financial institutions participating in the study retained online bill
       payment users at a rate up to 78% higher than offline customers.
    *  In summary, financial institutions derive significantly greater
       per-customer benefit from online bill payment users than from offline
       customers.  These benefits are realized through higher retention rates,
       average deposit and loan balances and an increased ability to sell
       products and services online to a receptive customer.
    "We've been saying this for some time: financial institutions that want
to compete and win in today's challenging marketplace must harness the
powerful growth potential of the online channel, and specifically online
bill payment users," said Digital Insight Chairman, President and CEO Jeff
Stiefler. "Given our unique position in the marketplace -- at the
intersection between financial institutions and leading technology
providers -- and our successful relationships with the leading core
processors, Digital Insight continues to arm our clients with the knowledge
and on-demand capabilities needed to deliver the products and services
these most valuable customers want from their bank or credit union."
    "The data measured by Digital Insight underscores the benefits
available to financial institutions with the technological tools, knowledge
and discipline to prosper online," said ESL Federal Credit Union Senior
Vice President and CIO Mike Armbruster, whose institution participated in
the study. "By partnering with Digital Insight, we not only ensure our
members receive a superior online banking experience, we gain the insight
necessary to plan and execute our strategic growth as an institution."
    A Digital Insight client since 1997, ESL is the largest locally-owned
financial institution in the Rochester, N.Y., area, and one of the largest
credit unions in the country(1).
    Digital Insight is the largest outsourced provider of Internet banking
services in the United States, serving approximately 1,750 financial
institutions, 6.3 million consumer end users and more then 106,000 business
end users. The company provides its clients access to a proprietary growth
and retention program, a set of best practice marketing and sales tools,
creative materials and training programs that effectively encourage
customers to utilize more online products and services. This program has
proven successful in helping hundreds of financial institutions drive
adoption and growth of the online channel.
    A comprehensive summary of the Digital Insight's profitability report
findings was made available at the company's national conference. For more
information on how Digital Insight arms its client financial institutions
to serve the on-demand world, visit (http://www.digitalinsight.com).
    About ESL Federal Credit Union
    ESL Federal Credit Union was chartered in 1920 as Eastman Savings and
Loan Association by George Eastman, founder of Eastman Kodak Company. His
intent was to provide his employees with a financial institution that
serviced their financial needs, especially for mortgages. On February 1,
1996, Eastman Savings and Loan changed its charter and became ESL Federal
Credit Union. Today, ESL is the largest locally owned financial institution
in the Rochester, N.Y., area and one of the largest and strongest credit
unions in the country.
    About Digital Insight
    Digital Insight(R) Corporation is the leading online banking provider
for financial institutions. Through its comprehensive portfolio of
Internet-based financial products and services built upon the company's
unique architecture, Digital Insight enables banks and credit unions to
become the trusted transaction hub for their retail and commercial
customers. Digital Insight offers consumer and business Internet banking,
online lending, electronic bill payment and presentment, check imaging,
account-to-account transfers, Web site development and hosting and
marketing programs designed to help increase online banking end user growth
and more. Each Digital Insight product and service reinforces the strength
of its financial institution clients.
    Safe Harbor Statement under the Private Litigation Reform Act of 1995
    This release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. Such statements are
based on management's current expectations. Because of various risks and
uncertainties, including the continued effectiveness of the online channel
to attract and retain high-value end users to its client financial
institutions, actual strategies and results in future periods may differ
materially from those currently expected. Additional discussion of factors
affecting these forward looking statements is contained under the caption
"Risk Factors" in Digital Insight's most recent Annual Report on Form 10-K
and Quarterly Report on Form 10-Q filed with the Securities and Exchange
Commission. Digital Insight undertakes no obligation to update publicly any
forward-looking statements.
    (1) Credit Unions with the Most Assets, American Banker, November,
2005.