Following on the comScore survey yesterday, here is another from Digital Insight with details on bill payment customers and their value as customers.
Balances maintained are 2 – 3 times more than non-online bill payment customers.
Details below:
CALABASAS, Calif., April 11 /PRNewswire-FirstCall/ -- Digital Insight Corp. (Nasdaq: DGIN) (http://www.digitalinsight.com), the leading online banking provider, announced today the results of an in-depth research study that demonstrates online bill payment users provide significantly greater return than offline customers and represent the most attractive customer demographic for financial institutions. Digital Insight reported the findings to its clients during a special session at the company's on-going national conference, "Serving the On-Demand World: Insights to Compete and Win," in Orlando, Fla. "Online bill payers have deeper, more valuable relationships with their financial institution than offline customers -- an important strategic insight that can positively impact the business results of financial institutions," said Digital Insight Director of Engineering Paul Witman, who led data collection and analysis for the study. "Digital Insight clients derive significant economic benefit from concentrated efforts to serve, retain and cross-sell products to online bill payment users. These users are far more valuable customers than their offline counterparts." Today, Digital Insight reported the following client study results, which were measured across financial institutions that, in aggregate, serve more than a half million account-holders: * Online bill payment users maintained aggregate balances 257% greater, on average, than offline customers. * Online bill payment users maintained deposit balances 205% greater, on average, than offline customers. * Online bill payment users maintained loan balances 284% greater, on average, than offline customers. * Financial institutions participating in the study retained online bill payment users at a rate up to 78% higher than offline customers. * In summary, financial institutions derive significantly greater per-customer benefit from online bill payment users than from offline customers. These benefits are realized through higher retention rates, average deposit and loan balances and an increased ability to sell products and services online to a receptive customer. "We've been saying this for some time: financial institutions that want to compete and win in today's challenging marketplace must harness the powerful growth potential of the online channel, and specifically online bill payment users," said Digital Insight Chairman, President and CEO Jeff Stiefler. "Given our unique position in the marketplace -- at the intersection between financial institutions and leading technology providers -- and our successful relationships with the leading core processors, Digital Insight continues to arm our clients with the knowledge and on-demand capabilities needed to deliver the products and services these most valuable customers want from their bank or credit union." "The data measured by Digital Insight underscores the benefits available to financial institutions with the technological tools, knowledge and discipline to prosper online," said ESL Federal Credit Union Senior Vice President and CIO Mike Armbruster, whose institution participated in the study. "By partnering with Digital Insight, we not only ensure our members receive a superior online banking experience, we gain the insight necessary to plan and execute our strategic growth as an institution." A Digital Insight client since 1997, ESL is the largest locally-owned financial institution in the Rochester, N.Y., area, and one of the largest credit unions in the country(1). Digital Insight is the largest outsourced provider of Internet banking services in the United States, serving approximately 1,750 financial institutions, 6.3 million consumer end users and more then 106,000 business end users. The company provides its clients access to a proprietary growth and retention program, a set of best practice marketing and sales tools, creative materials and training programs that effectively encourage customers to utilize more online products and services. This program has proven successful in helping hundreds of financial institutions drive adoption and growth of the online channel. A comprehensive summary of the Digital Insight's profitability report findings was made available at the company's national conference. For more information on how Digital Insight arms its client financial institutions to serve the on-demand world, visit (http://www.digitalinsight.com). About ESL Federal Credit Union ESL Federal Credit Union was chartered in 1920 as Eastman Savings and Loan Association by George Eastman, founder of Eastman Kodak Company. His intent was to provide his employees with a financial institution that serviced their financial needs, especially for mortgages. On February 1, 1996, Eastman Savings and Loan changed its charter and became ESL Federal Credit Union. Today, ESL is the largest locally owned financial institution in the Rochester, N.Y., area and one of the largest and strongest credit unions in the country. About Digital Insight Digital Insight(R) Corporation is the leading online banking provider for financial institutions. Through its comprehensive portfolio of Internet-based financial products and services built upon the company's unique architecture, Digital Insight enables banks and credit unions to become the trusted transaction hub for their retail and commercial customers. Digital Insight offers consumer and business Internet banking, online lending, electronic bill payment and presentment, check imaging, account-to-account transfers, Web site development and hosting and marketing programs designed to help increase online banking end user growth and more. Each Digital Insight product and service reinforces the strength of its financial institution clients. Safe Harbor Statement under the Private Litigation Reform Act of 1995 This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are based on management's current expectations. Because of various risks and uncertainties, including the continued effectiveness of the online channel to attract and retain high-value end users to its client financial institutions, actual strategies and results in future periods may differ materially from those currently expected. Additional discussion of factors affecting these forward looking statements is contained under the caption "Risk Factors" in Digital Insight's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission. Digital Insight undertakes no obligation to update publicly any forward-looking statements. (1) Credit Unions with the Most Assets, American Banker, November, 2005.
