BofA clock up some big numbers. As fractured as the US market is, BofA accounts for a large proportion of it now. They also have nearly 2/3 of the online bill pay market too.
Finextra: Bank of America clocks up 15 million e-banking customers
Bank of America says it now has around 15 million Web banking customers, which amounts to more than a third of the entire online banking market in the US.
But what I found most interesting is their success at online sales, and account opening. This provides them leverage to further outpace the competition.
Sales of products via the bank’s Web site totalled 3.8 million in
2005, an increase of 69%. This included 2.3 million online activations,
380,000 new savings accounts, 375,000 new credit card accounts and
298,000 new chequeing accounts.Around 34% of BoA’s online banking customers also use the bank’s electronic bill payment service.
Sanjay
Gupta, e-commerce executive, Bank of America, comments: “More customers
are signing up with us and buying products online because we’ve made
security and simplicity our top priorities.”BoA has
rolled out a number of enhancements to its e-banking service over the
past year, including its SiteKey two factor authentication system and a
new alert service that allows customers to receive account information
over their mobile handsets, PDAs or via e-mail. The bank has also
expanded its live text chat service to help answer consumer questions
about Web banking.
