In typical style, Art tells it like it is here.  I have to agree with him … just last week, we had a vendor in talking about two factor authentication, and they have a great product which might actually complement our security strategy, but getting past the hype of their “front man” made it hard to sort out useful from hype.

Its particularly important for Banks, because banks are large, with multiple groups who all hear things differently.  This accounts for the many unsatisfactory implementations, that fail to meet original expectation (read hype).  Its particularly evident with American companies.

Bank Systems Technology: The Blog: Forget offshore outsourcing. The best way for bank tech companies to improve earnings is to dump their marketing departments

And they’re doing it far better than the marketing departments of their vendors, who are still using buzz words from the eighties and ads that look like cigarette ads from the fifties.