Three out of Five Internet Users Take Advantage of Online Financial Services (Canada)

AC Neilson survey nicely summarises the trends for financial services usage in Canada.  Neilson are never clear if its online banking only or includes "I looked at a Financial services site"

Use Of Online Financial Services By Internet Users

Total

Female

Male

2002

50%

45%

56%

2003

54%

52%

57%

2004

57%

55%

60%

2005

59%

57%

61%

Point change since 2002

+9

+12

+5


Most frequent activities

Checking their account balances was the top reported online service, used by 53% of all Internet users. However, the strongest gains compared to last year’s study came in the areas of paying bills (44%) and checking credit card balances (36%), both of which increased four points over 2004.

Pricing expectation

In the area of e-commerce consumers say they expect better prices from online retailers than from a bricks-and-mortar store. This expectation of better pricing online has also risen over the past several years:

How would you expect online prices at a website to compare to prices in a store?(%)

2002

2003

2004

2005

Slightly /significantly cheaper prices

63

65

67

69

About the same

32

31

30

29

Slightly/ Significnalty more expensive

5

3

3

2

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