AC Neilson survey nicely summarises the trends for financial services usage in Canada. Neilson are never clear if its online banking only or includes "I looked at a Financial services site"
| Use Of Online Financial Services By Internet Users |
Total |
Female |
Male |
| 2002 |
50% |
45% |
56% |
| 2003 |
54% |
52% |
57% |
| 2004 |
57% |
55% |
60% |
| 2005 |
59% |
57% |
61% |
| Point change since 2002 |
+9 |
+12 |
+5 |
Most frequent activities
Checking their account balances was the top reported online service, used by 53% of all Internet users. However, the strongest gains compared to last year’s study came in the areas of paying bills (44%) and checking credit card balances (36%), both of which increased four points over 2004.
Pricing expectation
In the area of e-commerce consumers say they expect better prices from online retailers than from a bricks-and-mortar store. This expectation of better pricing online has also risen over the past several years:
| How would you expect online prices at a website to compare to prices in a store?(%) |
2002 |
2003 |
2004 |
2005 |
| Slightly /significantly cheaper prices |
63 |
65 |
67 |
69 |
| About the same |
32 |
31 |
30 |
29 |
| Slightly/ Significnalty more expensive |
5 |
3 |
3 |
2 |
Technorati Tags: online_banking
