Payments News notes this new survey from Market Platform Dynamics, indicating some interesting preferences amongst the group one would have expected more adoption propensity. Some scepticism is necessary here, knowing that consumers generally are not good at predicting their own willingness to adopt.
Payments News: Consumers Say Mobile Phone As Payment Device “Unnecessary” – May 05, 2006
Key among MPD’s findings is the apparent lack of enthusiasm that Gen X and Y have today for mobile payment technologies.
Other highlights noted:
Other notable highlights just show that there are many considerations involved in individuals payment choices, and there isn’t much new here to suggest a change in strategy.
- Overall, Generation X and Y are more alike than different, with the
exception of the age bands at either end of the age spectrum. Those between ages
16-19 have a greater interest in trying new technologies; while those between
ages 40-43 shy away from Internet-based activities such as online shopping and
online banking.- Security is a big concern across all ages with respect to contactless
payment technologies. More than 60% of those surveyed would not pay with
contactless fobs, citing security concerns. By contrast, only 4% of Gen X and Y
have security concerns with existing payment devices.- Gen X and Y use a variety of payment devices. Credit and debit are used in
roughly the same proportions across all ages, except at the outer bounds where
cash and credit are used more by those ages 16-19 and 40-43. There are also
gender differences. Women tend to be heavier users of debit; men are heavier
users of credit.- Cash is still a predominant payment device for Gen X and Y, but that
percentage declines significantly with age.- Rewards drive the acquisition of payment devices, but not the decision to
use a particular payment device at the point of sale. Men in Gen X and Y tend to
be more motivated by rewards than women.
Relevance to Bankwatch:
Not a terribly informed survey, and hard to take away any key new findings. We already know that security is broadly an issue, and we also know that issue diinishes with online tenure. There is nothing here that suggests anything new there.
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