Apparent lack of enthusiasm that Gen X and Y have today for mobile payment technologies

Payments News notes this new survey from Market Platform Dynamics, indicating some interesting preferences amongst the group one would have expected more adoption propensity.  Some scepticism is necessary here, knowing that consumers generally are not good at predicting their own willingness to adopt.

Payments News: Consumers Say Mobile Phone As Payment Device “Unnecessary” – May 05, 2006

Key among MPD’s findings is the apparent lack of enthusiasm that Gen X and Y have today for mobile payment technologies.

Other highlights noted:

Other notable highlights just show that there are many considerations involved in individuals payment choices, and there isn’t much new here to suggest a change in strategy.

  • Overall, Generation X and Y are more alike than different, with the
    exception of the age bands at either end of the age spectrum. Those between ages
    16-19 have a greater interest in trying new technologies; while those between
    ages 40-43 shy away from Internet-based activities such as online shopping and
    online banking.
  • Security is a big concern across all ages with respect to contactless
    payment technologies. More than 60% of those surveyed would not pay with
    contactless fobs, citing security concerns. By contrast, only 4% of Gen X and Y
    have security concerns with existing payment devices.
  • Gen X and Y use a variety of payment devices. Credit and debit are used in
    roughly the same proportions across all ages, except at the outer bounds where
    cash and credit are used more by those ages 16-19 and 40-43. There are also
    gender differences. Women tend to be heavier users of debit; men are heavier
    users of credit.
  • Cash is still a predominant payment device for Gen X and Y, but that
    percentage declines significantly with age.
  • Rewards drive the acquisition of payment devices, but not the decision to
    use a particular payment device at the point of sale. Men in Gen X and Y tend to
    be more motivated by rewards than women.

Relevance to Bankwatch:
Not a terribly informed survey, and hard to take away any key new findings.  We already know that security is broadly an issue, and we also know that issue diinishes with online tenure.  There is nothing here that suggests anything new there.

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