There are three good examples now. Nothing revolutionary yet.

1. Visa – Lifetakes
2. HSBC – yourpointofview.com
3. Wells Fargo – Guided by history

1) Visa:
during this marketing campaign, the agency sought pictures from real people, and sourced them from Flickr. They asked permission from the individuals.

2) HSBC
yourpointofview.com is an HSBC site. It starts of with "Welcome to a place for those who believe that individual points of view enrich the world. A place for the naturally curious". It then asks if you want to express you point of view on something, or to read what others have said. Topics include cloning, organic farming, and tatoos.

Then lower down the page, they say, if you are interested, you can check out financial products. It appears to be an attempt to expand perception of the brand into one that cares about people and thei views.

3) Wells Fargo
They have introduced "Guided by History" . They have been careful not to introduce financial products into this blog.

Relevance to Bankwatch:
Social computing is a space to watch for Banks.

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