This blog post, is indicative of how banking reputation will be defined going forward. Its an honest simple comparison between two services; in this case Paypal, and CIBC (Canadian Bank).
I love PayPal. I like how PayPal keeps complete track of your activity and will provide you with complete statements with tons of information. I like how transactions go through instantanously. With CIBC I have to wait a day before my credit card account is cleared, which doesn’t make any sense. Further, they only retain your online information for 13 months.
Its immaterial that CIBC is the one compared here. In fact the 13 months transaction history only places CIBC ahead of at least one other Canadian bank (BMO). The others in Canada are all ahead on this point.
The point is that this honest comparison is powerful, and can be trusted. Paypal is better than CIBC. If its wrong, a hundred bloggers will hit samikhan with comments correcting him. This is illustrative of how well blogs will support community information, and provide answers to social search for comparison shoppers in the future. The casual reader and searcher will find this blog, and use that information towards his purchase decision. In fact, expect technorati type services in future to aggregate such opinions as samikhan, to provide average reputation summaries.
Incidentally, I located this link, using the a technorati tag. http://technorati.com/tag/online_banking
For others blog searches, try these and type in your favourite banking topic, such as online banking, mortgage, or deposit account:
Google: http://blogsearch.google.com/
Icerocket: http://www.icerocket.com
Feedster: http://www.feedster.com
Technorati Tags: marketing, pinkomarketing, bank_reputation
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