The garish European influence shows in this simple offer from hsbcdirect.com with a high interest rating savings account, that is opened online.

Getting Started

The online deposit application should take approximately 10-15 minutes to complete. You can use this application for an individual or joint account.

Citi are doing the same through a “direct” offer.  There are others, less well know such as Emigrant.

These offers all share similar characteristics:

• high rate savings
• opened online
• advertising has strong use of colour, and as mentioned almost garish, hard on the eyes web design, clearly aimed to compete with the orange ING.

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