Michel Tilmant, Chairman since 2004, outlines the keep it simple approach, that results in lower costs, and competitive rates for customers.

Like Its Logo, Dutch Bank Stays Simple – New York Times

For us, cross-sell is not what we want to do, because we want to keep it simple. We know that out there, the largest pool of earnings in the retail banking world comes from savings and mortgage — those are the only two things that we want to do. If you try to cross-sell too many products, you confuse the clients about what you are and your costs escalate exponentially.

Well, it’s unorthodox, yes, because when you talk about banking, you
think about branch networks. And branch networks add a cost that can
only be justified by cross-selling. But we have chosen another
distribution alternative, which is much more cost-efficient but also
requires that we focus on what we try to do.

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