I couldn’t agree more with Ron on this point.  Wesabe is a real innovator in the financial services space.  I believe Banks (generally) are not in e-commerce.  They have merely automated branch transactions/ paved the cowpath.

The promise if Wesabe is to harness the power of the web, in ways that Amazon, and eBay have done (more here). 

While social media proponents talk about the community-building aspects of this new movement, the Cranky in me says that it’s still about me. Letting my voice be heard, validating my opinion. Wesabe holds out the promise to help consumers validate their financial decisions based on what other people like them are doing (sounds a lot like what Amazon’s been doing for nearly 10 years, no?)

Source: Why Wesabe Matters « Marketing ROI: Whims from Ron Shevlin

More to come on this in my LIFT presentation.