Bank of America has successfully become national, and is now changing its marketing tag line.  This is in keeping with their controversial recent new offerring targeted at new immigrants in the US. 

I expect this will drive some more innovation from BofA.

Having established itself as the only truly nationwide bank through a string of acquisitions in recent years, Bank of America is now taking steps to become more of a national advertiser. It plans a sharp increase in ad spending this year, with its first new ad campaign since 2003.

Source: WSJ.com – Login