My sense is that eMarketer is wrong in this conclusion, and reflects how we thought about things 10 years ago.

For example, the way this survey is articulated does not take into account the reality of people with a laptop while in front of the TV. This is more prevalent than many might think. During that period, what is the answer as to the “what are you doing” question. There is no binary answer to that question.

And yes it is a zero sum game. Last time I checked, we all have 24 hours in the day.

This is not a zero-sum game. In fact, adults consumed more total media minutes on average per day (603.64) in the five cities with lower broadband penetration rates mentioned in the report than did adults in the five cities with the highest broadband penetration rates (586.85). As Buffalo and its neighbours add more broadband connections, residents could add another 17 minutes of daily Internet usage without altering their other media habits.

Source: eMarketer

Then there are many people I know (I mean, have heard of) who use bittorrent to download the shows they follow and watch on their own time. Is that TV time or internet time?

In general this kind of survey is directionally of some interest, but more specifically, useless.

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