Bank of America have the right approach – just implementing new things and learning

One thing about Bank of America that I like at the moment is that they are just doing things.  I covered their use of twitter the other day, but its worth placing in perspective.  They are trying many things, including applications specific to the top two business smart phones shown below – iphone and Blackberry.

To me this iterative small, one thing at a time is essential.  The bank gains learning, and importantly gains the following of the early adopters, who will support momentum towards mainstream usage.

Bank of America iphone

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Bank of America Blackberry

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UPDATE:

Some additional statistics requested from a BofA representative, so here they are – the scale here is significant.

  • 1.8 million mobile banking users; nearly 40% are using iPhone or iPod Touch
  • Award-winning online banking with nearly 29 million active users
  • Top ranking in the finance category for new iPhone app in the  iTunes App Store having recently beat out Mint.
  • Bank of America is now the only major bank that offers an end-to-end optimized experience on iPhone and iPod Touch
  • Over 800 phones and mobile devices supported (not just phones) by Bank of America Mobile Banking