First get the strategy figured out …..
Ron is dead on here. First comes business strategy, then comes channel strategy. He quotes the perfect opposites in that regard, Edward Jones, and ING. … … it’s because many banks don’t have a coherent business strategy. Not because they don’t have a channel strategy. Source: MarketingROI Banks are all chasing online banking superiority, in a no-win arms race situation. No one will ever win an arms race. In fact everyone participating will actually lose. When I wrote the other day about ‘niching’ [pardon the new verb] I didn’t explain arms race in a banking context. The arms race was … Continue reading First get the strategy figured out …..
