Customers often prefer branches, but for the wrong reasons
This article courtesy of Finextra, will have branch advocates cheering. Yet the background is not that rosy. The majority of customers still prefer to do their banking and buy financial products at branches because of poor performance of Internet and telephone channels, according to a global retail banking study conducted by management consulting firm Booz Allen Hamilton. Customers prefer branches because they cannot get good service, or worse avoid bad service, unless they insist on a personal experience with someone who knows them. This is a hindrance to both customers expectations, and Banks desire to further automate. But the study … Continue reading Customers often prefer branches, but for the wrong reasons
