The Banking Channel Popularity Contest; Forrester Research
Good piece of research that comes at it from a customer perspective, instead of the usual channel view in research. Here is the executive summary, and its recommended for subscribers. As a teaser, lets just say there is compelling evidence for the web channel within the customer buying experience. Forrester Research: The Banking Channel Popularity Contest EXECUTIVE SUMMARY Length: 18 pages We examined the channels that consumers prefer to use when they interact with banks, looking specifically at eight different banking activities. Some key findings: The branch and the Web are the most popular channels for buying, the Web is … Continue reading The Banking Channel Popularity Contest; Forrester Research
