Yodlee online account opening reduces Banks reliance on switching costs for retention
This new service from Yodlee takes their aggregation based product suite to a new and sophisticated level that aggressive banks will leap on, particularly Yodlee banks.
Yodlee Launches New Online AccountOpening Product: Financial News – Yahoo! Finance
Yodlee AccountOpening enables financial institutions to use their website, self-service branch kiosk and other channels to open new accounts and fund them immediately through an automated process that links credit databases, normalizes data and creates a dashboard in real-time so institutions can immediately assess risk for any consumer opening an account.
Relevance to Bankwatch:
One of the characteristics of internet that Banks have expected has been the promise of ease of switching between Banks'. This new service from Yodlee is ground breaking in fulfilling that promise. This greatly reduces Banks' reliance on switching costs for retention. Banks ability to compete is increasingly on providing a better offer, or customers will leave.
Full release for background:

