How people buy things – valued advice from people with reputations
How do you keep up? Information overload. How do people deal with the variety of information sources, and more specifically, what are the impacts on future marketing? Chris asks an interesting question about what happens when the “long tail starts experiencing this problem and revolts by abandoning social networks in droves”. What interests me in this arena is the change to how people purchase. The Cluetrain premise is that people will ignore broad marketing push, and instead, seek out solutions based on peoples and peer opinion, from inside and outside companies. It has become broadly accepted, that tools such as … Continue reading How people buy things – valued advice from people with reputations
