“Madness!” “Outrageous!” “How’s this help the rich?” (New Washington Mutual campaign)
So even though their web explanation isn’t clear, this advertising campaign to support WAMU’s new account is brilliant, and should resonate with consumers.
This is what I would have expected from WAMU.
Relevance to Bankwatch:
Banks have a long way to go to truely think and act in the best interests of consumers. Thinking like a bank is not how you get inside the minds of consumers. Time to clean out some of the traditional banker types in HQ.
Washington Mutual Launches National Advertising Campaign in Support of Its New WaMu Free Checking(TM) Account, Stirs Up the Industry
SEATTLE–(BUSINESS WIRE)–March 13, 2006–Washington Mutual, Inc. (NYSE:WM) Humorous Approach Takes on ‘Stodgy’ Banking Industry to Cries of ‘Madness,’ ‘This is Outrageous'”Madness!” “Outrageous!” “How’s this help the rich?”
There hasn’t been this much commotion in the marbled halls of banking since the bars were removed from teller cages. What’s got old-fashioned bankers from NYC to LA chomping their cigars to a nub?
Washington Mutual’s at it again.
The bank today launches a national advertising campaign supporting a new free checking account that’s got bankers (at least the ones in the ads) fuming over the unprecedented bundle of free features.
