A mix of new entrants and traditional companies invest in online information management for you
Marketing online has fallen into step with other marketing in traditional channels in major respects. Just as you receive those supposedly targetted catalogs and direct mail, you also have online page ads, email offers, and offline offers based upon online signups which may have included your address or phone. Some people however feel differently. They see online as a fresh frontier for actually controlling your own information and managing how it is used. Sounds like a pipedream, and of course traditional marketers are resisting. However some new leaders, and some traditional companies see ways to harness the power of the … Continue reading A mix of new entrants and traditional companies invest in online information management for you
