Niching, as a way to break out of the Banking “arms race”
I enjoy James’ posts. He doesn’t post often, and when he does I frequently find myself being challenged. Anyhow this thread originated here, a few weeks ago, and re-emerged here. The topic highlighted was the potential to reduce customer expectations in order to make them easier to exceed (I paraphrase). The example provided was Ryan Air, who provide a basic service, a flight, and everything else is extra. However the overall price remains cheap, while the service turns out not feel cheap. James compares this matter to the arms race that Banks find themselves participating in, just to keep their … Continue reading Niching, as a way to break out of the Banking “arms race”
