Unfortunately for Alton he wrote this right when the need to turn the traditional paradigm on its head is becoming more and more evident it is easy to forget about the foundation of effective marketing – have an integrated view of your customers and prospects Source: The Marketing Consortium : Developing an Integrated View of the Customer We have been challenging traditional marketing here for while, and very supportive of Forrester’s piece that stated Marketing is in a state of crisis.  We have also looked at CRM and it is in state of crisis, and not delivering on the promise – more here, … Continue reading Time to rethink the basis of marketing data

 Doc seems unusually excited about VRM following IIW where he has been attending.  If he is this excited, we had better watch out! VRM finally delivers the Cluetrain promise Source: The Doc Searls Weblog : Thursday, December 7, 2006 I love the concept.  I have hated CRM for ever as a failed mechanism – technology (CRM) can’t possibly bring individual employees or even self service to a sufficient level to satisfy customers. Anyhow, VRM is defined as the reciprocal of CRM.  Its the customer equivalent, which provides the tools for the customer to interact with vendors/ sellers. This is a … Continue reading Doc appears to have an epiphany