Uncategorized

How to Save the World | Effective presentations – more than one way to impress an audience

Colin Henderson

Courtesy of Dave at HtStW, here is a useful checklist of things to consider in a presentation, if you are not Jon Stewart!  I have edited severely and if you want the meat head over to Dave’s excellent site. Do your homework. Know your subject extremely well.  Give ’em lots of new stuff.  Make sure your information is practical and useful. No bullet point slides Go with the flow. In a small group, if they’re really engaged, my objective is to turn the presentation into a group conversation Use multimedia Speak enthusiastically and passionately Tell stories Source: How to Save … Continue reading How to Save the World | Effective presentations – more than one way to impress an audience

Web/Tech

Bank of Ceylon moves to offer online banking to all branches by year end

Colin Henderson

For a mere $44 million, two years, and despite terrorist attacks, Bank of Ceylon has integrated 302 branches. The total cost, with hardware, software and implementation cost 1.5 to two billion rupees,” R B Ekanayake, IT Consultant BoC told LBO. “The (integrating) process started in September 2004 and we hope to connect all our branches by the end of this year. Source: LANKA BUSINESS ONLINE – LBO The key point is that they did it using online banking technology if I am reading this article right.  The devil is always in the details, but here is the quote: …..  the state … Continue reading Bank of Ceylon moves to offer online banking to all branches by year end

Security

Corillian Launches TrueStamp Site Verification for Next Enhancement of Intelligent Authentication Technology

Colin Henderson

Corillian come up with a semi automated capability that verifies your online banking site to the user.  It is somewhat reminiscent of the Passmark/ RSA solution. TrueStamp images are created based on the configuration settings specified by the system administrator, and each user’s image is truly unique. To develop a TrueStamp, end users type a memorable phrase into a box and click a button. TrueStamp then immediately generates and displays a series of three images employing the phrase. The end user then selects one of the images, and the data to generate the image is stored in the user’s profile … Continue reading Corillian Launches TrueStamp Site Verification for Next Enhancement of Intelligent Authentication Technology

AI

Customer Service as Marketing through Statistical Modeling

Colin Henderson

A rather theoretical piece from Carlos, but the concept makes sense, and this is how I would have expected CRM to evolve.  Customers will form their customer service opinion around the product or brand – not necessarily a specific dealership’s service department. This dynamic underscores the importance of maintaining good performance across all dealerships in the channel. Furthermore, the manufacturer must account for the entire customer service picture, which may extend beyond the service department to sales, financing and other departments. Source: Customer Service as Marketing through Statistical Modeling While he is speaking of car dealerships, the concept and alignment … Continue reading Customer Service as Marketing through Statistical Modeling

Innovation

Bank of America | Affinity banking – a game changing innovation

Colin Henderson

As predicted BofA announce affinity banking. CHARLOTTE, N.C., Nov. 15 /PRNewswire/ — Just 10 months after its acquisition of MBNA, today, Bank of America announced the launch of affinity banking. The game-changing innovation marks the first time in financial services a bank offers a broad complement of financial services to partner organizations whose members share a strong common interest or passion — such as their college or university, favorite cause, or professional affiliation. Source: Bank of America | Newsroom – Press Releases   Technorati tags: innovation Continue reading Bank of America | Affinity banking – a game changing innovation

AI

Internet advertising – gaps in the advertising model

Colin Henderson

There is much talk about the growth of internet advertising, and the industry changing model of advertising that will support all other business.  Even Schmidt from Google spoke of free cell phones supported by advertising the other day. So I thought I would dig deeper, and use the iab 2nd quarter report, that is validated by Price Waterhouse, so has validity. First the introduction paragraph will make Tara spit (if she wasn’t a lady).  “Interactive delivers an arsenal of options for advertisers no matter their marketing and business objectives. From search, broadband, lead  generation, behavioral targeting, consumer generated content and … Continue reading Internet advertising – gaps in the advertising model

Social networks

Forrester | Profiling Social Network Users In Europe

Colin Henderson

Europe is a big user of Social Networks, albeit American ones. Social network sites are used by 17% of the European online population: In the UK, 34% of online consumers are members, making them Europe’s biggest users of social network sites. Users are young, Net-centric, and have bought into the social computing vision – they are heavy users of RSS, blogs, and podcasts in addition to being members of social networks. Across Europe, MSN’s social networks are faring well but, as the social network phenomenon spreads, they will face a strong challenge from MySpace. Source: Forrester: Interactive Marketing All Forrester Research … Continue reading Forrester | Profiling Social Network Users In Europe

AI1 Comment

Forrester: Only four million bloggers in Europe (20%)

Colin Henderson

I was thinking about this point earlier so this post validated what I was starting to realise. There’s a lot of buzz around the blogging phenomenon but the numbers show that there are only four million active bloggers in Europe. However, European bloggers are very attractive to marketers as these consumers are young, early adopters of new technologies, and heavy Internet users. They also trust each other and are more open-minded than the average online consumer. Source: Forrester: Interactive Marketing All Forrester Research There are 56 million blogs in the world. Of those 26 million +/- are real, so Europe … Continue reading Forrester: Only four million bloggers in Europe (20%)

Innovation

Dare to be different – Why banking innovation matters now – IBM Institute for Business Value

Colin Henderson

 Another good piece from IBM.  The premise is that ” To distinguish themselves, banks must look beyond new product introduction and spread accountability for innovation throughout the organization.” Retail banks can’t assume that the growth and returns of the recent past will continue. Amid a throng of banking competitors – including new market entrants, forward-thinking incumbents and non-banks – banks need to differentiate themselves in ways that are not easily duplicated. To restore confidence and realize strong future returns, banks must set the stage now. It will require uncommon innovation to stand out from the crowd and adapt successfully to marketplace demands. … Continue reading Dare to be different – Why banking innovation matters now – IBM Institute for Business Value

Pinkomarketing

You talkin’ to me … update

Colin Henderson

Charles comments on the “you talkin’ to me … “ post.  Its a great comment that zeroes right in on the issue at hand.  Is Marketing an extrapolation of what once worked or, is an entirely new model required. Its not an insignificant question.  The fact is that the newer things are the more they stay the same (or something like that).  So why might marketing be different. What’s interesting is this approach is a perversion of something that started out very right. That original idea was the notion of customer focus-the idea that every customer is unique, and that … Continue reading You talkin’ to me … update