Independent sites threatening to relegate financial firms to the role of manufacturers
Benjamin Ensor, argues that banks role as distributors or financial products is under threat. Forrester Research EXECUTIVE SUMMARY: 7 pages Consumers research financial products online because the Web is always available, quick, and easy and lets them research at home. Most online researchers start at search engines and then use a variety of other sites to research their financial decisions. These researchers are looking for a mix of product details, comparisons, and help choosing the right product. As most financial firms don’t provide that information, many researchers are going to independent Web sites to find the information that they want. … Continue reading Independent sites threatening to relegate financial firms to the role of manufacturers
