Good article at Wired which describes the issue in clear detail. It goes on to conclude as I did earlier, that the real solution is participate in cost per action. Wired News: Google’s Click-Fraud Crackdown Google is testing a new advertising model to deal with click fraud: cost-per-action ads. Advertisers don’t pay unless the customer performs a certain action: buys a product, fills out a survey, whatever.It’s a hard model to make work — Google would become more of a partner in the final sale instead of an indifferent displayer of advertising — but it’s the right security response to … Continue reading Update on click fraud

US, which has resisted adoption of smart cards/ chip cards, may win out with the potential to go straight to contactless cards.  The rest of the world will be left with expensive old style “dip” acquiring terminals, and ATM’s. Card Technology, The Smart Card News Source Representatives from EMVCo., the organization that maintains the standard, are meeting in Japan to better define the business requirements for a global standard covering contactless payments made with EMV-compliant cards. “We’re hoping to have a fully stable position by the end of this year,” Simon Pugh, senior vice president of MasterCard Worldwide’s advanced payment … Continue reading Smart Card Group Tackling Contactless EMV