The long tail is affecting banks too
The theory of the long tail, developed by Chris Anderson, and covered in this Economist article, shows that money can be made on the periphery of an industry, without being a hit. This is a phenomenon built on the internet. It is interesting to apply that theory to banking. Economist.com | Articles by Subject | What the long tail will do The niche, the obscure and the specialist, Mr Anderson argues, will gain ground at the expense of the hit. As evidence, he points to a drop in the number of companies that traditionally calculate their revenue/sales ratio according to … Continue reading The long tail is affecting banks too
