Pinko Marketing, marxism and Banks – a curious mix
I think the connection made here to Marx is interesting. Its obviously critical to put aside ones personal views on communism, Russia, KGB and all those memories, and consider here the theory. There is a revolution taking place in marketing, and Banks are not exempt. So lets review the consumer environment first.
Web 2.0 Is Reminiscent Of Marx – CBS News
Buzzwords from the old dot.com era — like "cool," "eyeballs," or "burn rate" — have been replaced in Web 2.0 by language that is simultaneously more militant and absurd: Empowering citizen media, radically democratize, smash elitism, content redistribution, authentic community … This sociological jargon, once the preserve of the hippie counterculture, has now become the lexicon of new media capitalism.
What got me going on this, is Tara Hunt and her coined phrase Pinko Marketing here, and here, and here (coming soon).
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