The Power of Choosing your Words Wisely
Language matters. When Joe Biden was still the Democratic candidate for US president, his campaign was about preserving democracy. Now Kamala Harris is the nominee, the campaign buzzword is “freedom”. It’s a smart messaging shift, and not only because she can use a Beyoncé song as her anthem. While democracy was a term that resonated mainly with older Americans, pretty much everyone in the US can get behind freedom. Freedom is a word used more by conservatives than liberals. Republicans talk a lot about the freedom to do things, such as worship or carry guns or not wear masks in … Continue reading The Power of Choosing your Words Wisely
