Internet advertising – gaps in the advertising model
There is much talk about the growth of internet advertising, and the industry changing model of advertising that will support all other business. Even Schmidt from Google spoke of free cell phones supported by advertising the other day. So I thought I would dig deeper, and use the iab 2nd quarter report, that is validated by Price Waterhouse, so has validity. First the introduction paragraph will make Tara spit (if she wasn’t a lady). “Interactive delivers an arsenal of options for advertisers no matter their marketing and business objectives. From search, broadband, lead generation, behavioral targeting, consumer generated content and … Continue reading Internet advertising – gaps in the advertising model
