"There is no demand for messages" | Doc Searls
Every once in a while Doc comes up with memorable statement and this is the best one for a while. THERE IS NO DEMAND FOR MESSAGES Let me see a show of hands: who here wants a message? Right: none. And who wants to shield themselves from messages they don’t want? Exactly: everybody. TV advertising has negative demand. It subtracts value. Source: The Doc Searls Weblog : Sunday, December 17, 2006 This ties nicely to Shel’s overview for his new book. ….. It explains why power is shifting from large organizations into self-organizing communities and why businesses and public officials … Continue reading "There is no demand for messages" | Doc Searls
