Online banking and bill payment confirmed as factor in choosing a bank
Online banking and bill payment are now in the top three factors when considering another bank, according to a new Harris study.
Technology News: E-Commerce: Reducing ID Theft by Increasing E-Commerce
For the first time online banking and bill pay has moved into the top three factors considered by consumers when choosing a bank,” said …. general manager of Atlanta-based CheckFree’s electronic commerce division, which sponsored the Harris study, which queried 2,083 Internet users.
And online is a serious factor in reducing fraud, even though this is counter intuitive to most.
If you pay your bills often at these “portals,” you will dramatically decrease the risk that some nefarious member of an organized crime syndicate will snatch your data, mid-stream, off the Internet. That’s important information — potentially perception changing.
Consumers are increasing their reliance on online banking, the Harris survey shows. The availability of online banking and bill pay features ranked third among the top three factors in selecting a bank for personal accounts, following “availability of free checking” and “reasonable fees and service charges.”
Some additional facts from the study.
The survey points to the following facts:
- Convenience: With 27 percent of consumers stating the most important benefit was saving the paper, stamps and hassle of paying bills by check, while 17 percent stated that paying online was the easiest way to pay bills.
- Speed: With 13 percent of consumers stating the most important benefit was that it is faster than paying by check.
- Control: With 9 percent of consumers stating the most important benefit was the ability to ensure bills are paid on time as specified by the consumer
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