Online Banking Customers’ Top Web Site Choices
More on the Keynote study ranking online banking for US banks.
destinationCRM.com: Online Banking Customers’ Top Web Site Choices
Wachovia topped the customer experience rankings; Chase, Citibank, Wells Fargo, Wachovia, and Bank of America all topped the Web excellence scorecard.
They conclude that speed, reliability and ease of navigation are important. Interestingly, Keynotes core competencies are in measuring those attributes. Obviously these attributes are an important measure, but not the only ones.
Banks whose Web sites are easy to navigate, provide quick and accurate responses, and have solid uptime and reliability are keeping and profiting from customers, according to Keynote System’s “Keynote Customer Experience and Service Level Rankings.”
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